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Research papers

Holiday planning and actualization

The paper deals with a detained investigation in the nature of the holiday planning process. The forecasting entities have to be holiday segments. It is comparible with forecasting sales for specific product attributes. At this specific level...

Catalogue: Seminar 1982: The Effective Use Of Panels
Authors: Gert Jan de Nooij, W. P. Mom
June 15, 1982
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Citation

de Nooij and Mom (1982a, June 15). Holiday planning and actualization. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/holiday-planning-and-actualization